Poltronova of your dreams

The aim of rebranding Poltronova was to make the historical company more contemporary. Poltronova’s 2018 campaign is ethereal, dreamlike and a bit crazy, but always thankful to its origins.

«Poltronova is the radical factory. Poltronova constitutes a historic moment, which is still alive and where many of us still feel at home. Where the glorious and long story of Italian design began among the frogs and reeds, before reaching the altars of honor…»
A. Branzi — Archizoom associati

Photography:
Pietro Savorelli, Benedetta Gori, Damiano Verdiani