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Poltronova Superonda Special

art direction, exhibit

Poltronova Superonda Special

Poltronova Superonda Special

Limited edition by Archizoom

Fifty years ago, Archizoom Associati created Superonda, one of the very first sofa designed with no inner structure. It was a simple gesture that challenged the bourgeois living habits, a timeless symbol of a new, freer lifestyle. Poltronova pays tribute to Superonda —an anti-design iconic piece of furniture that fully preserves its outrageously playful nature— by calling on all members of the Radical team to design a new, celebrative outfit for the event Poltronova Superonda Special.

 

dapostrophe – gif superonda archizoom
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Original drawing by Archizoom Associati, 1970’s

dapostrophe – gif postcard superonda archizoom
dapostrophe – gif animation superonda archizoom pink pois texture

Pois by Cristina Morozzi per Massimo Morozzi

Spots by Paolo Deganello

dapostrophe – gif animatione superonda archizoom spots
dapostrophe – gif animation stripes archizoom superonda

Stripes by Andrea Branzi

No—stop by Gilberto Corretti

dapostrophe – gif animation Archizoom superonda No Stop Texture
dapostrophe – gif animation dressing texture superonda

Dressing by Dario Bartolini per Lucia Bartolini

Babele decoded by Dario Bartolini

dapostrophe – gif animation babele decoded texture archizoom superonda
dapostrophe – event archizoom superonda bw original

Archizoom Associati at Villa Strozzi Garden in Florence, 1970’s

dapostrophe – event archizoom poltronova superonda1

Archizoom Associati’s sons at  the Triennale Garden in Milan, 2018

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dapostrophe – event poltronova archizoom superonda giardini triennale milano4

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