Poltronova Superonda Special
art direction, exhibitPoltronova Superonda Special
Limited edition by Archizoom
Fifty years ago, Archizoom Associati created Superonda, one of the very first sofa designed with no inner structure. It was a simple gesture that challenged the bourgeois living habits, a timeless symbol of a new, freer lifestyle. Poltronova pays tribute to Superonda —an anti-design iconic piece of furniture that fully preserves its outrageously playful nature— by calling on all members of the Radical team to design a new, celebrative outfit for the event Poltronova Superonda Special.
Original drawing by Archizoom Associati, 1970’s
Pois by Cristina Morozzi per Massimo Morozzi
Spots by Paolo Deganello
Stripes by Andrea Branzi
No—stop by Gilberto Corretti
Dressing by Dario Bartolini per Lucia Bartolini
Babele decoded by Dario Bartolini
Archizoom Associati at Villa Strozzi Garden in Florence, 1970’s
Archizoom Associati’s sons at the Triennale Garden in Milan, 2018